Apple's move into textbooks. Perhaps bumpy at first but with lots of potential. I have seen a lot of favorable thoughts with the Apple announcement. Here is a note from MSNBC I thought expressed a concern of many. Great article about the announcement that is balanced and not just fanboy worship that we get from many sites. ". Can Apple control quality and manage the educational boards? As soon as the iBooks Author tool was introduced, many Apple watchers who had previously witnessed the garbaging up of the iTunes App Store — with useless or redundant fart or flashlight apps — let out a collective sigh. How long until the shiny new corner of the iBookstore, where the textbooks will reside, is filled with hastily made, low-quality products, or worse yet, works of high quality that nevertheless contain misleading or unsubstantiated information."