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Monday, April 09, 2007

Sony requires its marketing staff to blog?

Two Faces of Blogging

Via Emma Duke-Williams, an article about compulsory blogging at Sony blogging... you should share this with anyone who thinks blogging is not important for their future:

According to an official release from the group, Ged Doherty, chairman and chief executive of SonyBMG in UK and Ireland, said the company "has made it obligatory for all senior staff at both Columbia Records and RCA Records to start blogging actively".
Blogging is obligatory!

But what happens to those who refuse?

A spokesperson for SonyBMG told us "you won't be sacked for failing to blog", but added, rather ominously: "If you don't blog, it's going to be frowned upon. Ged has made it clear that staff are expected to blog and participate in the community. He sees it as part of people's jobs."

Blogging is not the future it is right now! I expect that we will see even more of this in the future!

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